The Ginger Network leverages food and nutrition science to create evidence-based messages, informing impactful marketing and communications initiatives that deliver measurable results.
TGN’s strategic, thoughtful, and intentional approach results in an army of advocates who then advance this science-based messaging to consumers in credible, relevant, and understandable ways, as consumers’ most trusted authorities on food and nutrition.
More Experience
The foundation of The Ginger Network (TGN) is grounded in more than three decades of successful marketing communications dedicated exclusively to food, nutrition, health, and wellness clients.
Every consultant that works for The Ginger Network has more than 25 years of marketing communications experience in food, nutrition, and wellness. Only senior counselors work on TGN clients, which ensures the delivery of meaningful results.
TGN consultants have worked for the most recognized food brands, commodity groups and associations, and government agencies that have helped to change the way Americans eat.
More Network
The personal relationships that TGN maintains with the most powerful influencers (called “FoodFluencers™”) in the food, beverage, health, and nutrition industries are, frankly, unmatched.
Not only are these relationships a result of years of extensive networking and highly respected work, but they are fueled by TGN’s role as a convener of the most creative and successful thought-leadership conferences. Quite literally, the top influencers seek out TGN to become part of its network. In turn, TGN taps these enthusiastic FoodFluencers in multiple ways to achieve, and often exceed, client goals.
More Spice
TGN’s brand promise is to provide clients with “more ginger” — more spirit, spice, taste, health, creativity, strategic flair, and pizzazz that only the most creative and savviest foodie marketers can offer.
“Spice” is the essence of what distinguishes TGN from all the competitors. The team creates campaigns and counsel that are a little more eyebrow-raising and thought-provoking. In turn, the results make more ripples of impact than most. “Spice” also speaks to the unique selling point of creative and strategic flair.
Most people do not realize that “ginger” is also an action verb that conveys piquancy and spirit, e.g., to “ginger up” something. TGN helps clients “ginger up” their communications programs with a professional yet often irreverent approach.
More Thought Leadership
Beyond its active role at key industry meetings (on the podium, creating exhibits, and coordinating networking events), TGN is the creator of countless thought-leadership conferences related to nutrition, science, culinary, and cultural discovery. The TGN team has hosted these symposia in approximately 20 countries around the world.
Sample conferences include:
FoodFluence™
(proprietary to The Ginger Network)
Eat to Thrive: Making Nutrition Your Ally
(on behalf of INOVA Schar Cancer Institute)
VINE: Virtual Influencer Nutrition Events
(proprietary to The Ginger Network)
These unparalleled thought leadership events provide delegates with significantly enhanced food and nutrition-science fluency and expand their professional networks with valuable resources.
They use this new information and access to inform the myriad audiences they reach.
Outcomes from these various conferences have been credible, powerful, and plentiful, bringing exceptional value to the world-renowned speakers and sponsoring clients. They include forging new relationships among thought-leaders, engaging new dialogue, reframing debates on food ingredients and government policies, fueling presentations made at other health professional conferences and continuing education events, generating sustained media visibility, facilitating placements in numerous books, blogs, and position papers related to food & nutrition, and more.
